The brief by the client was an extensive one. They needed a concept that would reinforce Armenian heritage in their annual report theme would it be Armenian carpets, ornaments, architecture or famous people. As a result, they focused on the idea of famous Armenians.
We clearly understood that the task was a very responsible one. Our team honed on the idea of conveying uniqueness of each outstanding person. Eventually, we chose the concept of portraits drawn or collaged in the style highlighting the art of their representatives. As a result, we had several unique portraits and no doubt left, that the illustrations communicated the genius of all 12 outstanding persons.
